Oktober Bierfest launches in South Africa

For more than 200 years the annual Oktoberfest in Munich has been a defining part of Bavarian culture and has grown to become the world’s largest festival, attracting more than five million people from around the globe to Germany each year. Attending the Oktoberfest is on the ‘bucket list’ for many, but this year South Africans will not have to travel abroad for the experience, as Oktober Bierfest is coming to Cape Town and Johannesburg.
“Oktober Bierfest is a recreation of traditional Bavarian beer festivals,” says Andrew Douglas, Director of The Entertainment Group (TEG), producers of the event. “Halls will be draped in traditional style and guests can enjoy an array of Bavarian cuisine supplied by the finest local purveyors of German food, be served by Fraulein while listening to an entertainment lineup, including live Oompah bands.”
In order to bring the taste of Germany to Oktober Bierfest, founding partner The South African Breweries Ltd (SAB), will be brewing beers exclusively for the event. “We are committed to supporting the growth of the beer category as a whole and are looking forward to brewing three special limited edition Bavarian-styled beers. For the first time ever, South Africans can enjoy Royal Bavaria Oktoberfest Bier, King Ludwig’s Munich Dunkel and Protea Edelweiss Krystal Weiss,” says Diarmaid De Burca, General Manager of Newlands Brewery, the SAB’s flagship brewery.
With the added involvement of the South-African – German Chamber of Commerce and Industry in the event, the Oktober Bierfest promises to be an authentic Bavarian festival.
“We are delighted to have been chosen as the host venue for an event steeped with such rich history and tradition,” says Steve Howell, General Manager of Montecasino. “South Africa itself is a melting pot of cultures and traditions brought together by a common love of beer, and Montecasino’s Outdoor Events Area is the perfect venue to accommodate these beer-lovers of every demographic in large numbers. The inclusion of an authentic Bavarian Oktober Bierfest is a welcome addition to the annual Jozi social calendar.”
Oktober Bierfest will tour to Cape Town from 29 September to 1 October 2011 on the Village Green, Newlands Brewery and to Johannesburg from 27 to 29 October 2011 at Montecasino’s Outdoor Event Area. The event is open to both corporate functions and the public alike. For ticket sales or more information email bookings@oktoberbierfest.co.za or visit www.oktoberbierfest.co.za.
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